Send & Monitor a Campaign

You've built your campaign, chosen your audience, and previewed the result. Now it's time to send it and track how it performs.

Pre-Send Checklist

Run through this checklist before every send. Skipping these steps can hurt your deliverability and sender reputation.

Domain verified -- your sending domain is authenticated with SPF, DKIM, and DMARC
List hygiene done -- bounced addresses removed, stale contacts cleaned out
Test email sent and reviewed -- you've checked links, images, and formatting in a real inbox
Subject line reviewed -- clear, concise, and free of spammy language
Unsubscribe link present -- every marketing email must include a working unsubscribe link

Sending Your Campaign

When you're ready, click the Send button on your campaign. Owlat shows a confirmation dialog summarizing:

The number of recipients
Your subject line and sender details
Whether you're sending now or scheduling

Confirm to begin delivery. Owlat processes your recipient list and starts sending in batches. You'll see a progress indicator on the campaign detail page.

Scheduling a Campaign

If you'd rather send later:

Click Schedule instead of Send
Pick a date and time for delivery
Select the timezone -- Owlat converts this to each recipient's local time if you've enabled timezone-aware sending

You can edit or cancel a scheduled campaign at any time before the scheduled send time. Go to your campaign and click Edit Schedule or Cancel Send.

Real-Time Dashboard

Once your campaign starts sending, the dashboard updates in real time with key metrics:

Metric	What It Measures
Opens	How many recipients opened your email
Clicks	How many recipients clicked a link
Bounces	Emails that couldn't be delivered
Unsubscribes	Recipients who opted out
Complaints	Recipients who marked your email as spam

You can track these numbers as they come in -- no need to refresh the page.

Interpreting Your Results

Here's a rough guide to what healthy metrics look like:

Open rate above 20% is solid for most industries. Below 15% may signal subject line or deliverability issues.
Click rate above 2-3% means your content is resonating. Higher is better.
Bounce rate below 2% is healthy. Above 5% suggests list quality problems.
Complaint rate below 0.1% keeps you in good standing with mailbox providers. Above 0.3% is a red flag.

Open rates are an approximation. Some email clients block tracking pixels, so your real open rate is likely higher than reported.

What to Do If Something Goes Wrong

High bounce rate: Stop and clean your list. Remove invalid addresses, check for typos in bulk imports, and verify that your list source is reliable. A high bounce rate damages your sender reputation.

Spike in complaints: Review your email content and sending frequency. Make sure recipients actually opted in to receive your emails. If complaints exceed 0.3%, pause sending and investigate before your domain gets flagged.

Low open rate: Test different subject lines, send at different times, or re-engage inactive subscribers with a targeted win-back campaign. Consider whether your "From" name is recognizable to recipients.

Links not working: If you catch broken links after sending, you can't undo a sent email. This is why test emails matter. For future campaigns, double-check every link in your test email.

Next Steps

Create a Campaign -- go back to campaign creation basics
Deliverability -- deep dive into inbox placement and sender reputation
A/B Testing -- optimize your campaigns with split testing