Guide

Owlat is a modular email platform. Each capability — marketing campaigns, a personal mailbox, a team inbox, AI assistance — is an independent feature you can turn on or off. Pick the parts you need; ignore the rest.

Getting Started

• Getting Started — set up your organization and sending domain
• Quick Start — send your first email in minutes
• Feature flags — which parts of Owlat to enable

Building Emails

The block-based editor is always available — it's the foundation everything else builds on.

• Email Editor — build emails with the visual block editor
• Email Templates — create and manage reusable templates
• Saved Blocks — save and reuse content sections
• Media Library — manage images across your emails
• Email Theme — set default styling for your emails
• Translations — localize your emails

Audience

Contact management is always available.

• Contacts — manage your audience
• Contact Properties — define custom fields
• Identities & Relationships — link multiple identifiers to one person and see their unified timeline
• Importing & Exporting — bulk-import via CSV, Mailchimp, or Stripe; export your audience
• Topics — organize contacts into groups
• Segments — create dynamic, rule-based groups
• Forms — collect contacts from your website (optional · flag: forms)

Marketing — outbound mail

The "Marketing" feature pack bundles these three flags together: campaigns, automations, transactional.

• Campaigns — view and manage your campaigns (optional · flag: campaigns)
• Create a Campaign — step-by-step campaign creation
• Send & Monitor — send and track your campaign
• A/B Testing — optimize with split testing
• Automations — trigger-based workflows (optional · flag: automations)
• Transactional Email — send triggered emails via API (optional · flag: transactional)
• Transactional Setup — configure transactional sending
• Campaign archive links — "View in browser" (optional · flag: campaigns.archive)

Personal Email (Postbox)

Per-user mailboxes with a webmail UI and native IMAP/SMTP for desktop clients. Each user gets their own inbox, folders, filters, aliases, and signatures — independent of the marketing/campaign side of Owlat.

• Postbox — set up your personal mailbox, compose, filter, and connect native clients (optional · flag: postbox)
• Connect external mailbox (optional · flag: mail.external) — connect an existing Gmail / Fastmail / company mailbox over IMAP+SMTP, no sending domain required
• Migrate from Google — import your full Gmail history into Owlat
• Desktop App — the native desktop client for Postbox and the team inbox

Team Inbox

Shared, threaded inbox for a team to triage inbound mail together. Pairs with the AI agent to auto-classify mail and suggest replies.

• Team Inbox — shared threading and triage (optional · flag: inbox)
• Chat — real-time chat surface alongside the inbox (optional · flag: chat)
• Code Tasks — surface bug reports from inbound mail as developer tasks (optional · flag: inbox.codeTasks, requires inbox + ai.agent)

Other inbound channels (SMS, WhatsApp) can be configured and receive messages — see Communication Channels.

AI

AI features are off by default and require an AI provider. Pick a hosted backend with an API key (OpenAI, Anthropic, Google, Azure OpenAI, OpenRouter) or a model you host yourself (Ollama, vLLM, llama.cpp) from Settings → AI Provider — every AI feature uses it, with no per-feature wiring.

• Connect your AI — choose the language backend and embeddings; swap backends with one settings edit
• Master AI toggle (flag: ai) — required by every AI feature
• AI Agent & Autonomy — classify inbound mail, draft replies, and (optionally) auto-send high-confidence replies (flags: ai.agent, ai.autonomy)
• Knowledge Graph — typed memory entries and relations the agent draws on for context (flag: ai.knowledge)
• Files — upload documents the agent can search and cite
• AI Assistant — multi-turn, streaming, tool-calling assistant and @assistant replies in team chat (flag: ai.assistant)
• AI dashboards (flag: ai.visualizations) — generate charts from prompts

Integrations

• API Keys & Webhooks — integrate with external tools (webhooks: webhooks flag)
• Forms — embeddable signup forms (flag: forms)
• Mailchimp import (optional · flag: imports.mailchimp)
• Stripe customer sync (optional · flag: imports.stripe)

Security & Deliverability

• Deliverability — monitor inbox placement and reputation
• Sending Security & Scanning — content, attachment, and URL scanning before mail leaves
• Content scanning (flag: scan.content) — block spam/phishing pre-send (on by default)
• File scanning (flag: scan.files) — ClamAV malware scan on attachments (on by default)
• URL reputation (optional · flag: scan.urls) — Safe Browsing checks on links
• Domain verification (flag: domains.verification) — SPF/DKIM/DMARC checks (on by default)
• DKIM auto-rotation (flag: domains.dkimRotation) — scheduled signing key rotation (on by default)

Settings & Admin

• Team & Permissions — control access
• Audit Logs — review activity history
• Share Links — collaborate on drafts
• Account & Data — export your data, request deletion, manage your account
• System & Updates — version, container health, LLM spend, and the in-app updater