Welcome to Owlat

Owlat is an email platform for teams that need to send marketing campaigns, transactional emails, and automated workflows — all from one place. This guide walks you through setting up your workspace and sending your first email.

What you can do with Owlat

• Build beautiful emails with a visual, block-based editor that renders consistently across every email client
• Manage your audience with contacts, lists, segments, and custom properties
• Send campaigns with reporting, A/B testing, and scheduling
• Automate workflows with trigger-based automations that run on their own
• Send transactional emails like password resets and order confirmations through the API
• Protect your sender reputation with domain verification, blocklist management, and compliance controls

1. Set up your workspace

1. Sign in and create your organization.
2. Open Settings > Organization to confirm your organization details.
3. Invite your team from Settings > Team and assign roles.

2. Verify a sending domain

Before you can send emails, you need to verify that you own your sending domain.

1. Go to Settings > Domains.
2. Add your sending domain.
3. Add the required DNS records (SPF, DKIM, DMARC) to your DNS provider.
4. Click Verify and wait for confirmation.

See Deliverability for a detailed walkthrough and explanation of each DNS record.

3. Build your audience

1. Go to Audience > Contacts and import your contacts via CSV or create them manually.
2. Create Mailing Lists to organize your audience into targetable groups.
3. Define Contact Properties in Settings > Properties for custom data fields.
4. Build Segments to create dynamic, rule-based audience groups.
5. Set up Forms to capture new signups from your website.

4. Build your email assets

1. Set up your Email Theme in Settings > Email Theme for consistent branding.
2. Create marketing templates in Mail > Marketing using the Email Editor.
3. Save reusable sections as Saved Blocks in Mail > Blocks.
4. Create transactional templates in Mail > Transactional for API-triggered emails.
5. Add Translations for multi-language audiences.

5. Send your first campaign

1. Open Campaigns > All Campaigns and click New Campaign.
2. Set your subject line and preview text.
3. Select your template.
4. Choose your audience (lists, segments, or all subscribers).
5. Review and send — or schedule for later.

See Campaigns & Reporting for a detailed walkthrough and A/B Testing to optimize your sends.

6. Set up automations

1. Go to Campaigns > Automations and create a new automation.
2. Configure a trigger (new contact, custom event, list addition).
3. Add steps: send email, wait, branch on conditions.
4. Activate and monitor.

See Automations for common patterns and a full building guide.

7. Connect your application

Integrate Owlat with your product to sync contacts, send transactional emails, and track custom events. Create an API key in Settings > API and check the API documentation for endpoints and SDK options.

Set up Webhooks to receive real-time notifications about delivery events, engagement, and more.

Next steps

• Quick Start — the fastest path to your first campaign
• Email Editor — master the block-based editor
• Deliverability — protect your sender reputation
• API documentation — integrate programmatically