Saved Blocks
Saved blocks let you create reusable content sections that you can insert into any email template. Instead of rebuilding your header, footer, or...
Saved blocks let you create reusable content sections that you can insert into any email template. Instead of rebuilding your header, footer, or call-to-action from scratch every time, save it once and reuse it everywhere.
Why use saved blocks
- Consistency — your brand header looks identical across all emails
- Speed — insert a polished CTA section in seconds instead of minutes
- Maintenance — update a saved block once and all future templates that insert it start from the updated version
Saving a block
- In the Email Editor, build the content you want to save (a single block or a group of blocks in a container).
- Click the block's menu (the three-dot icon).
- Select Save as Block.
- Give it a descriptive name (e.g., "Standard Email Header" or "Product CTA with Image").
- Choose a category to keep things organized.
Categories
Saved blocks are organized into five categories:
| Category | Typical use |
|---|---|
| Headers | Email headers, logo sections, navigation bars |
| Content | Body content sections, feature highlights, testimonials |
| CTAs | Call-to-action sections with buttons and supporting text |
| Footers | Footer content, legal text, social links, unsubscribe info |
| Custom | Anything else — seasonal banners, product cards, etc. |
Use categories consistently across your team. When everyone puts headers in "Headers" and footers in "Footers", the block library stays useful as it grows.
Inserting a saved block
- In the email editor, type
/block. - Browse or search the list of saved blocks.
- Select the block to insert it at your cursor position.
The inserted content is a copy — you can edit it freely without affecting the original saved block.
Managing saved blocks
Open Mail > Blocks to see all your saved blocks. From here you can:
- Preview any saved block to see what it looks like
- Edit a saved block's name or category
- Delete blocks you no longer need
Editing a saved block doesn't retroactively update templates that already inserted it. Each insertion is an independent copy. This means you can safely update your saved blocks without worrying about breaking existing templates.
Best practices
- Save your header and footer early — these are the blocks you'll reuse most, so set them up before building your first campaign.
- Keep blocks focused — a "Header" block should just be the header, not the header plus the first content section. Smaller blocks are more versatile.
- Name blocks descriptively — "Holiday Sale CTA (Red)" is better than "CTA 2". Your future self will thank you.
- Review periodically — delete old blocks you no longer use to keep the library clean.
Next steps
- Email Editor — learn all the editor features
- Email Templates — build templates using your saved blocks
- Email Theme — set the default styling that your blocks inherit